For partner and alliance teams
Partnerships, run like a system.
RelayPDM is one workspace for your partner program. See which partners matter most, track the referrals you trade with them, and choose the events worth your budget.
Early access is open. We set up each team ourselves.

The product
Out of the spreadsheet, into one place.
Most partner programs live in tabs only one person understands. RelayPDM gives the whole team the same partners, the same referrals and the same numbers. Every screen below is the real app, filled with made-up sample data.
Know which partners deserve your time
Every partner is scored the same way, and you can open any score to see exactly how it was worked out.
- Scores for customer overlap, strategic fit and readiness, with every input shown
- Contacts, meetings and history on one page per partner
- Filter by tier, status and region, and export the list

Track referrals in both directions
Log the leads partners send you and the ones you send them. Partners can submit a referral through a link, with no account needed.
- Referral links with a note, an expiry date and a limit on submissions
- Every stage change recorded automatically, with who and when
- One win rate everywhere: deals won divided by deals decided

Pick the events worth the budget
See fit, audience and cost side by side, with every figure labelled by where it came from.
- Fit and audience analysis for each event, with the partners attending
- Each figure marked as entered by hand, from partner data, or estimated
- White papers written, previewed and printed from the event

Integrations
Connections we plan to build.
None of these is connected today, and each is labelled as planned. RelayPDM works on its own in the meantime.
- SalesforcePlanned
- HubSpotPlanned
- SlackPlanned
- Google CalendarPlanned
- NotionPlanned
- AttioPlanned
Questions
Straight answers.
Who is RelayPDM for?
Partner and alliance teams who run their program across spreadsheets, a Customer Relationship Management (CRM) tool and chat today, and want one system for partners, referrals and events.
Can partners use it without an account?
Yes, for referrals. You share a referral link and the partner fills in a short form. A link can carry an expiry date and a limit on submissions. Partners do not get a login.
Does it connect to our CRM?
Not today. RelayPDM works on its own, and none of the integrations listed on this page is connected yet. Each one is labelled as planned.
Can we get our data out?
Yes. Partners, referrals and the audit log export as comma-separated values (CSV) files, which open in Excel or Google Sheets.
How is our data kept separate from other customers'?
Inside the database itself, and an automated test tries to cross that boundary on every change we ship. The Security page, linked at the bottom of this page, explains how.
How do we try it?
Request early access. We set up an organization for your team with sample data, so you can see your own workflow in it before you enter anything real.
See your program in RelayPDM.
Ask for early access and we set up an organization for your team with sample data, so nothing real goes in until you decide.